About
Behind Hans Creative Lab
Hans Creative Lab is an independent creative studio exploring the intersection of design, technology, AI, and storytelling.
We create visual solutions for brands, businesses, schools, communities, creators, and individuals — from everyday design needs to ambitious creative projects.
Technology creates possibilities.
Creativity gives them direction.
Profile
Hans Wijaya
Creative Strategist — Creative & Digital Marketing Professional
A creative and digital professional with 15+ years of experience across graphic design, digital marketing, and team leadership. Experienced in building high-impact visual campaigns, managing creative teams, and shaping cross-platform content strategy — now combined with AI-powered workflows.
Freelance Graphic Designer
Self-employed · 2010 – Present
Creative solutions for branding, digital assets, marketing campaigns, social content, and print materials.
AI Creative / AI Content Creator
Hans Creative Lab · Present
Using AI for visuals, video, and fast-paced content production without losing creative direction.
Digital Marketing Manager
Baze Innovating Mobility · Jun 2022 – Apr 2024
Led the digital marketing team and content strategy across YouTube, Instagram, and TikTok, including influencer collaborations.
Creative Manager
Funtutor · Sep 2021 – Feb 2022
Managed animators, voice talent, and designers for educational animation covering kindergarten to high school curricula.
Entrepreneur — Japanese Food Canteen & Catering
Self-employed · 2015 – 2020, 2024 – 2025
Ran an international school canteen and catering business: daily operations, menus, team, and quality control.
Creative & Online Solutions Manager
Links Convex · 2013 – Jul 2014
Directed design, branding, and visual communication strategy; led web developers, copywriters, and editors.
Senior Graphic Designer
Unggul Solusi · Jun 2013 – Sep 2013
Promotional and website design, collaborating with the development team for consistent results.
Creative Head
Cipta Karya Group – Kreativ Haus · Feb 2013 – Jun 2013
Led three designers and standardised design across eight branches, from event materials to marketing strategy.
Skills
- Team Leadership
- Digital Marketing Strategy
- Graphic Design
- Visual Communication
- Creative Direction
- Branding & Identity
- Social Media Content Creation
- AI Content Creation
Education
Bachelor of Visual Communication Design
Universitas Tarumanagara · 2004 – 2009
Abdi Siswa School
Jakarta · 1990 – 2004
How we work
More Than Just AI.
AI can generate an image. But an image isn't a creative solution.
Human Creative Direction
Concepts and creative decisions remain guided by human thinking.
AI-Powered Workflow
AI helps accelerate exploration, visual development, and production.
Design Thinking
Every visual is created with a communication purpose, not simply to look cool.
Flexible Creative
From a single flyer to a complete visual campaign.
Start here
Have an Idea?
Let's turn it into something people remember.
Got a project? Even if it's just a rough idea, tell us about it.
First consultation is FREE.
Prefer to write it out first? Send a project brief